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Jacquemus, Le Prince Soleil

Loïc Prigent
2023 | France | 52 min
Jacquemus, Le Prince Soleil

In just over a decade, Simon Porte Jacquemus has shaped a close and personal way of creating fashion, sharing his life with the followers of his brand.

A designer is presumed to have the talent to create beautiful collections, but to build a community around a brand requires much more: enthusiasm, instinct, and the ability to convey a love for your craft. The young prodigy Jacquemus transfers his conception of life to fashion; for him, family, nature, friends, and little else are important. With this simple and sunny discourse, he carries his beloved Provence to Paris, and both his more than seven million followers and the specialized critics applaud his Mediterranean allure and spectacular stagings.

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